FAQ

Frequently Asked Questions

What is rebranding?

Rebranding involves updating an organization's name, identity, and/or look.

Why did COME UNITY choose to rebrand?

In January 2020, we kicked off a six-month strategic planning process that engaged organization stakeholders across the countries we represent. At the end of that process, we established a collective vision for the organization. In order to support that vision, we needed to examine the COME UNITY brand to ensure it reflected where we have been, where we are, and where we are going. After several conversations with our East African partners, as well as with donors, volunteers, and industry experts, we realized that our story was not reaching as many people as we hoped for and that there were some operational and cultural challenges with the name "COME UNITY." Having a more visible identity that clearly translates into each of our respective cultures will enable us to better communicate our mission to potential and current partners, and will ultimately create greater impact in our East African partner communities.

Did your mission change?

Our mission remains the same. We work hand in hand with East African communities to break cycles of poverty and build sustainable, equitable futures.

What is the significance of the new name and logo?

The Humanity Share identity is bold and iconic, symbolic of our name and our history of community-led transformation. It’s precisely crafted with unique typographic characteristics and a handmade quality. The beauty of our organization lies in the partnerships and bonds we’ve built that transcend geography and culture. The symbol within our mark is grown from this partnership, two cultures coming together as one—a celebration of humanity. This partnership expands to represent the origins of our work and the good we achieve together. This is reflected in the combination of elements representing basic needs, quality education, and sustainable income that comprise our mark.

Who is leading the rebrand?

The project is being overseen by The Humanity Share Board of Directors, with the assistance of a team of dedicated volunteers. The rebranding is being implemented by AlterEthos, in partnership with The Humanity Share CEO.

How were stakeholders involved in the rebranding process?

We conducted conversations with our East African partners, as well as with donors, volunteers, and industry experts about the strategic direction of our organization. The COME UNITY Board of Directors engaged marketing strategy and brand development experts AlterEthos to lead us through developing an experience strategy and a new brand identity. A team of volunteers, board members, and East African partners worked with AlterEthos over eight months to complete this effort. The COME UNITY Board of Directors, with the full support and encouragement of our East African partners, has unanimously decided to rebrand COME UNITY as The Humanity Share.

Has the leadership structure changed?

No, our leadership structure and partnership model will remain the same.

When will you be using the new name?

Starting on August 12, 2021, COME UNITY will now be called The Humanity Share.

What is the new website, and how long will the legacy website remain active?

Our legacy website (www.comeunitynow.org) will automatically redirect you to our new website (www.thehumanityshare.org) starting on August 12, 2021.

What are the new social media handles, and how long with the legacy social media pages remain active?

We will be update our current pages to reflect our new brand identity on August 12, 2021. You can now find us at:
Facebook: @thehumanityshare
Instagram: @thehumanityshare
YouTube: The Humanity Share
LinkedIn: The Humanity Share

What are the new email addresses, and how long will the legacy email addresses remain active?

To maintain consistency with our website address, our email addresses will also be changing to our new format (username@thehumanityshare.org). Our legacy email addresses will forward to our new email addresses for at least six months.

Has this changed anything with the IRS or with your tax ID?

We are updating our legal name with the IRS alongside our 2020 990 filing. Our EIN will remain the same (27-5361551).

Will your headquarters and mailing address remain the same?

Yes, our headquarters and mailing address will remain the same.

How does this change impact my giving and auto payments?

Your recurring online payments will not be impacted by this change. If you have a recurring check payment through your bank or donor advised fund, you will need to contact them and update the recipient to The Humanity Share. If there are any issues, we will reach out to you directly. Checks should be addressed to The Humanity Share starting on August 12, 2021. We will be able to accept checks made out to COME UNITY until we are confident that everyone has been notified of the change.

Where can I get more information?

For more information on our rebranding, please visit our new website at www.thehumanityshare.org or contact CEO Kait TenHarmsel at kait@thehumanityshare.org.